How the MLM is a Scam Article is Abused for Profit

Having been involved in network marketing for a short time, the compensation plans can truly be unbelievable to the uninitiated. A network marketer must understand that their potential prospects may question the legitimacy of a six figure monthly income, and have their natural defense mechanism kick in. The money seems too good to be true. They recall “If it’s too good to be true, then it probably is”, which is sound wisdom. Here is the problem: how does a potential prospect determine if the specific MLM opportunity they are considering is legal or a scam? They use the internet to research the business opportunity. Keyword search terms are littered with phrases such as “A C N Scam” or “Herbalife reviews”. These fast growing network marketing businesses are BBB accredited with A+ ratings. However, any person evaluating a specific network marketing company may consider any network marketing opportunity. In an attempt to catch the attention of the prospects, unscrupulous persons write articles with titles that claim the MLM as a scam. These articles are optimized for search engines and with the demand for this kind of information, find their target market. The prospect clicks on the search result s in an attempt to find the truth. However, as the reader continues deeper into the article, they soon realize the article is a “bait and switch”, and the author is actually a big fan of the MLM opportunity and offers to educate the reader about the whole industry with free reports at their website. Now, let’s reveal the big secret.

The author’s real goal is to make money off the traffic coming to his website through advertising or affiliate commissions. This tactic is known as GPT, or “Get Paid Today”. Unfortunately, the amount of “MLM is a Scam” web pages and articles on the internet is proof that the tactic is very lucrative.

What Can We do?

Prospects should contact the BBB or their Attorney General office in their state for information, instead of researching business opportunities on the internet,. Network marketers need to educate prospects that the internet does not have editors and provide a list of resources for the prospect to check. Finally, MLM companies need to have an active PR department geared towards generating press coverage for the business. The Corporate website should have a news section with active links to articles, press releases and any network interviews. The above activities can go a long way to make sure all participants are receiving fair and balanced information to help the prospect make the best decision for their family.

Brian Metzger trains business leaders to take their business to the next level through effective marketing and loyalty programs. You can learn about attraction marketing for your mlm business at www.exployalty.com.